Pricing

Clear website pricing, scope and payment terms.

No hidden costs. No open-ended billing. No surprises.

Start with a plan

Know exactly what to build, and what it should cost

£295 Website Blueprint

A directly purchasable planning product: a written review of your current site, your target customers, a recommended sitemap, conversion structure and a fixed-scope proposal, delivered within two working days.

Buy the Website Blueprint

Credited against a LeadBuilt website commissioned within 30 days.

Website packages

LeadBuilt Core

£3,500

For smaller, established service firms with a simple proposition.

Includes

  • Commercial discovery
  • Up to five pages
  • One visual direction
  • Bespoke responsive design
  • Bespoke-coded implementation
  • Editing and restructuring supplied copy
  • One primary enquiry journey
  • Technical SEO foundation
  • Analytics-ready implementation
  • Contact form and spam protection
  • Stripe payment integration
  • Two revision rounds
  • 30-day defect warranty

Excludes

  • Full copywriting
  • Blog or resource centre
  • Complex migration
  • Advanced CRM logic
  • Interactive tools
  • Memberships

Approximately three to four weeks from content approval

Recommended

LeadBuilt Growth

£5,500

The primary offer: copy developed from customer interviews, CRM integration, landing pages, and a post-launch data review.

Includes

  • Everything in Core
  • Up to ten core pages
  • Copy developed from a recorded customer interview
  • Messaging and value-proposition work
  • Case-study and insights content types
  • CRM, scheduling and payment integration
  • Up to 25 mapped redirects
  • Two conversion-focused landing pages
  • GA4, GSC and PostHog-ready event architecture
  • 30-day post-launch data review

Excludes

  • Full copywriting for all pages
  • Complex migration
  • Interactive tools
  • Memberships

Approximately four to six weeks

LeadBuilt Demand

From £8,500

For established businesses investing in organic acquisition: search-led architecture, interactive tools, and a 90-day review.

Includes

  • Everything in Growth
  • Up to 18 launch pages
  • Search and competitor research
  • Search-led information architecture
  • Multiple commercial landing pages
  • One interactive calculator, assessment or lead tool
  • Advanced integrations (Stripe payments, bookings, CRM)
  • Larger content migration
  • 90-day search and conversion review

Excludes

  • Memberships
  • Marketplace functionality

Approximately six to eight weeks

Low risk by design

The reasons people hesitate before buying a website, removed. You can also read how a real build turned a 5% contact-form conversion into a 28% quoting tool: the FOL Design case study.

Fixed price, agreed in writing

Your scope and price are settled before any work starts. No open-ended billing and no surprise invoices.

The Blueprint is credited in full

The £295 Website Blueprint is credited against your build if you commission within 30 days.

You own everything

The code, the content and every account are yours. No platform lock-in and no monthly platform fee.

Written scope and timeline first

You see exactly what you are buying, and when it arrives, before you pay a deposit.

30-day defect warranty

Every build carries a 30-day warranty: if something we built does not work, we fix it.

Decisions from your data

Every build is measured, so improvements come from what your visitors actually do, not our opinion.

One fixed price, not four suppliers

A LeadBuilt build replaces the separate people you would otherwise hire to get the same result.

A web designer

a bespoke design built around your customer, not a purchased theme

A copywriter

messaging developed from customer interviews, not filler

A developer

hand-coded, fast, and yours to keep

Technical SEO

structure, metadata and speed built in from the start

Analytics setup

measurement so you can see what actually works

You pay once for the finished asset and you own the code. No agency retainer is required to launch, and no platform fee to keep it online if you host it yourself.

After launch

LeadBuilt Care

£59/month

or £590/year, two months free

Managed hosting, security and monitoring: everything the site needs to stay online and fast.

  • Managed hosting
  • SSL certificate
  • Daily backups
  • Uptime and form monitoring
  • Dependency updates
  • Security patches
  • Monthly performance check
  • Email support
Recommended

LeadBuilt Operate

£299/month

or £2990/year, two months free

The site keeps improving, and you feel it every month. One new page or major improvement lands each month, changes are live within hours of a voice note, and SEO, analytics and conversions are handled for you.

  • Everything in Care
  • Voice note and email change requests, no CMS and no dashboard
  • Continuous SEO: content, rankings and technical fixes every month
  • GA4, GSC and PostHog data analysis every run
  • Self-improving site: conversion optimisations based on real behaviour
  • One new content page or major improvement per month
  • Quarterly conversion review
  • Priority support
  • Human-reviewed every change before it ships

LeadBuilt Scale

£799/month

or £7990/year, two months free

Everything in Operate plus heavier content production, link building, digital PR and monthly strategy reviews.

  • Everything in Operate
  • Two new content pages or major improvements per month
  • Search-gap analysis and competitor monitoring
  • Link building and digital PR
  • Conversion journey improvements
  • Monthly strategy review
  • Advanced analytics reporting

Additional work

Hourly rate

£95/hour

Half day

£350

Full day

£650

Payment and terms

Payment schedule (projects up to £5,000)

50% deposit after proposal acceptance. 50% after final approval and before launch.

Payment schedule (projects over £5,000)

40% to begin, 30% after design and content approval, 30% before launch.

Price lock

Your quoted price is locked for the agreed scope. It only changes if you ask to change the scope, and we agree the change in writing first.

Scope changes

Changes to approved scope require a change request and may affect the timeline and cost.

Third-party costs

Domain registration, stock photography, premium plugins and third-party subscriptions are billed separately.

VAT

LeadBuilt is not currently VAT registered. All prices are as shown.

Cancellation and postponement

Work completed before cancellation is billable. Deposits are non-refundable once work has begun. Projects can be postponed for up to 90 days. See our Terms for full details.

Not sure what your project should cost? Try the cost calculator, get a free instant review, or read the redesign cost guide.

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