Services

A bespoke website built around how your customers decide.

LeadBuilt does not begin with colours or animations. We begin with the audience, the offer, the evidence required to earn trust and the action each page needs to create.

Why custom code matters

Every website is a codebase. A codebase is what an AI agent needs to do its work. No codebase, no agent. It is that simple.

Hands-free updates

Send a voice note or email with the changes you want. An AI agent reads it, writes the code, and opens a reviewed pull request. No logging in. No dashboard. No developer needed on your side.

Continuous improvement

The site watches how customers move through it. Where they stop. What makes them sign up. Then it optimises itself. Week by week, the conversion rate climbs. The site at launch is the least effective version it will ever be.

Iteration at machine speed

A change that takes days on a traditional platform takes minutes on custom code. Sometimes seconds. The feedback loop closes a hundred times faster.

Unlimited scope

Off-the-shelf software does what it was built to do and stops there. Custom code has no ceiling. A postcode checker that feeds Jobber. Stripe Direct Debit with a 100-cap limit. A waitlist that shows which areas are ready to expand into. All possible.

Full ownership

No recurring platform fees. No licence keys. No dependency on a plugin that stops receiving updates. The codebase belongs to the business. Any developer can maintain it. If a move is ever needed, the code moves too.

We have delivered eight websites this way. Built financial advisory workflow software used across two firms. Built property management systems from scratch. Watched a junior developer ship a bus route registration platform for a client in two weeks, fully bespoke and live before a WordPress site would have finished configuration.

This is not theory. It is happening now.

What every website build includes

✓

Strategy before styling

We define the sitemap, message and conversion journey before a single pixel is placed.

✓

Bespoke-coded implementation

Every component is written to match your commercial objective, no purchased theme, no page-builder lock-in.

✓

Technical SEO foundation

Crawlable semantic HTML, correct metadata, fast performance and clean structure from launch.

✓

Analytics-ready measurement

Consent-aware GA4 and PostHog configuration so you know what is working.

✓

Clear ownership

You own the finished code after full payment. Host with us or take it elsewhere.

✓

Fixed scope and price

Transparent pricing, defined deliverables and no open-ended billing.

Website packages

LeadBuilt Core

£3,500

For smaller, established service firms with a simple proposition.

Includes

  • Commercial discovery
  • Up to five pages
  • One visual direction
  • Bespoke responsive design
  • Bespoke-coded implementation
  • Editing and restructuring supplied copy
  • One primary enquiry journey
  • Technical SEO foundation
  • Analytics-ready implementation
  • Contact form and spam protection
  • Stripe payment integration
  • Two revision rounds
  • 30-day defect warranty

Excludes

  • Full copywriting
  • Blog or resource centre
  • Complex migration
  • Advanced CRM logic
  • Interactive tools
  • Memberships

Approximately three to four weeks from content approval

Recommended

LeadBuilt Growth

£5,500

The primary offer: copy developed from customer interviews, CRM integration, landing pages, and a post-launch data review.

Includes

  • Everything in Core
  • Up to ten core pages
  • Copy developed from a recorded customer interview
  • Messaging and value-proposition work
  • Case-study and insights content types
  • CRM, scheduling and payment integration
  • Up to 25 mapped redirects
  • Two conversion-focused landing pages
  • GA4, GSC and PostHog-ready event architecture
  • 30-day post-launch data review

Excludes

  • Full copywriting for all pages
  • Complex migration
  • Interactive tools
  • Memberships

Approximately four to six weeks

LeadBuilt Demand

From £8,500

For established businesses investing in organic acquisition: search-led architecture, interactive tools, and a 90-day review.

Includes

  • Everything in Growth
  • Up to 18 launch pages
  • Search and competitor research
  • Search-led information architecture
  • Multiple commercial landing pages
  • One interactive calculator, assessment or lead tool
  • Advanced integrations (Stripe payments, bookings, CRM)
  • Larger content migration
  • 90-day search and conversion review

Excludes

  • Memberships
  • Marketplace functionality

Approximately six to eight weeks

Not sure what you should be paying? Read our guide to UK website costs.

Common questions

How is this different from a WordPress site?

A LeadBuilt website is hand-coded specifically for your commercial goal. There is no purchased theme, no plugin dependency and no page-builder overhead. You get exactly what the business needs.

Will I be able to edit it myself?

The site is coded, not placed in a page builder. Minor text and image changes are made through LeadBuilt Care. Larger changes are handled as scoped updates. Under Operate, you send a voice note or email and changes go live within hours.

Do you provide hosting?

Yes, through LeadBuilt Care. All sites are hosted on Cloudflare's global network with SSL, backups and security monitoring included.

Ready to start?

Tell us about your business and get a fixed-scope recommendation.

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