Manufacturing / Balustrades
FOL Design Ltd
A custom interactive quoting tool that turned a 5% conversion rate into 28% — replacing years of developer frustration with a solution that actually works.
Note: This case study is based on a verified Google review, project documentation, and a recorded phone transcript (17 February 2026). Full publication permission from the client is pending. The testimonial quote is from a public review.
The problem
Lee Sharp runs FOL Design Ltd, a balustrade manufacturing business. For years, he had been trying to get a working quoting tool built into his website. The requirement was straightforward on paper: customers should be able to configure a product, see the price, and submit an enquiry — all without picking up the phone.
In practice, every developer who attempted it failed. The tool needed to handle dozens of product variants, complex pricing rules, conditional logic, and a user experience simple enough for tradespeople to use on a building site. Lee described the situation bluntly: his business had been “crying out for” a proper solution and nobody could deliver it.
What we built
We started from first principles: how do Lee’s customers actually buy balustrades? They know the measurements, the material, the style. They need a price. They don’t want to call. They don’t want to wait.
The quoting tool we built handles every product configuration FOL Design offers — glass panels, spigots, handrails, posts, brackets — with dynamic pricing that updates in real time as options change. Conditional logic ensures customers can’t select incompatible combinations. The entire experience works on mobile, where most tradespeople access it from site.
We rebuilt the website around the tool. Every page feeds into the quoting workflow. The product catalogue is clean and searchable. Lead capture is frictionless — quote submitted, enquiry logged, Lee notified.
The result
During the follow-up call on 17 February, Lee shared the numbers: the quoting tool converts at 28%, compared to 5% for the old contact forms. That’s a 5.6x improvement.
More importantly, Lee described the tool as “unbelievable, brilliant” and “streets ahead” of anything he had seen before. His exact words: “We are so pleased with the work they have done for us. Built our company a website that we’d been crying out for for some time.”
Why this matters for your business
Most web design agencies build brochure sites. FOL Design needed a business tool — something that directly generates revenue. That’s the difference between a website that sits there and a website that works.
If your business has a process that could be turned into a tool — quoting, booking, configuring, estimating — we can build it. Not bolt it on. Build it properly.
“Taylor has been great, we are so pleased with the work they have done for us. Built our company a website that we'd been crying out for for some time. They understood the requirements exactly, building in all the tools we needed.”
Could your business use a build like this?
Tell us what the website needs to achieve. You will get a fixed-scope recommendation within one working day, with no obligation.