Bespoke web design for established UK service firms
A website that gets better after it launches.
Custom-coded websites that turn search visitors into enquiries, then keep improving every month. We run the SEO, content and conversion work continuously, so the version you launch is the worst it will ever be.
Takes ~3 minutes. Response within one working day. No obligation.
No purchased themes
Every site is hand-coded for your commercial objective.
Measured from day one
Consent-aware analytics so you know exactly what's working.
UK-based, founder-led
Taylor leads strategy, messaging, and final quality. No handoffs.
Your website either clarifies the next step, or hides it behind clutter.
The real problem
Most websites don't have a design problem. They have a decision problem.
Visitors land on your site and can't immediately understand what you do, who it's for, or what to do next. When those answers are hidden behind vague copy and awkward structure, you're not losing visitors. You're losing customers.
"The pain of losing a qualified enquiry is psychologically twice as powerful as the pleasure of gaining one." — Kahneman, on Loss Aversion
53%
of visitors leave if a site takes over 3 seconds to load
75%
of users judge credibility based on website design alone
88%
less likely to return after a bad website experience
What we do
Three services. One outcome: better enquiries.
Bespoke web design
Custom-coded websites planned around your buyers, services, and commercial goals. No templates. No page builders.
From £3,500 →
Search growth
Continuous SEO and content that runs automatically. The agent analyses data, writes pages, and improves rankings every month.
From £299/month →
Website care
Hosting, monitoring, and support without plugin chaos or surprise maintenance bills.
From £59/month →How we're different
Designed once. Measured continuously.
Built clearly
The sitemap, message, and conversion journey are approved before development begins. You know exactly what you're getting and why.
Instrumented properly
Every build is prepared for search, behavioural, and conversion measurement, so you know what's working from day one.
Improved from evidence
Ongoing clients receive controlled updates based on real search and user behaviour, not guesswork, not vibes.
Transparent pricing
No hidden costs. No open-ended billing.
LeadBuilt Core
£3,500
For smaller, established service firms with a simple proposition.
Includes
- Commercial discovery
- Up to five pages
- One visual direction
- Bespoke responsive design
- Bespoke-coded implementation
- Editing and restructuring supplied copy
- One primary enquiry journey
- Technical SEO foundation
- Analytics-ready implementation
- Contact form and spam protection
- Stripe payment integration
- Two revision rounds
- 30-day defect warranty
Excludes
- Full copywriting
- Blog or resource centre
- Complex migration
- Advanced CRM logic
- Interactive tools
- Memberships
Approximately three to four weeks from content approval
LeadBuilt Growth
£5,500
The primary offer: copy developed from customer interviews, CRM integration, landing pages, and a post-launch data review.
Includes
- Everything in Core
- Up to ten core pages
- Copy developed from a recorded customer interview
- Messaging and value-proposition work
- Case-study and insights content types
- CRM, scheduling and payment integration
- Up to 25 mapped redirects
- Two conversion-focused landing pages
- GA4, GSC and PostHog-ready event architecture
- 30-day post-launch data review
Excludes
- Full copywriting for all pages
- Complex migration
- Interactive tools
- Memberships
Approximately four to six weeks
LeadBuilt Demand
From £8,500
For established businesses investing in organic acquisition: search-led architecture, interactive tools, and a 90-day review.
Includes
- Everything in Growth
- Up to 18 launch pages
- Search and competitor research
- Search-led information architecture
- Multiple commercial landing pages
- One interactive calculator, assessment or lead tool
- Advanced integrations (Stripe payments, bookings, CRM)
- Larger content migration
- 90-day search and conversion review
Excludes
- Memberships
- Marketplace functionality
Approximately six to eight weeks
How it works
A controlled process without months of agency theatre.
Qualify
You provide the commercial context, budget, and desired outcome. We confirm whether LeadBuilt is the right fit.
Plan
LeadBuilt defines the message, sitemap, conversion journey, and fixed scope, before a single line of code is written.
Approve
Copy and homepage direction are approved before full development. You see what you're getting.
Build
The website is bespoke-coded, integrated, and tested across devices, browsers, and accessibility standards.
Launch
Redirects, forms, tracking, and search systems are verified. Final payment is collected before DNS changes.
Improve
Ongoing work is prioritised using real evidence, search data, user behaviour, and conversion metrics.
Who you work with
Direct founder involvement. Not a handoff between three departments.
LeadBuilt is founded by Taylor Wheeler, 10+ years building websites for UK service businesses, long before AI tools existed. That experience means Taylor understands what actually converts, not just what looks good. One person accountable for strategy, messaging, and final quality. Every time.
Today that experience is paired with modern development tooling that accelerates delivery without sacrificing quality. The result: bespoke websites delivered faster, measured properly, and improved from evidence, not guesswork.
About LeadBuilt →Straight answers to the questions you actually have.
How much does a website cost?
A LeadBuilt website starts at £3,500 for Core. Most clients choose Growth at £5,500. We also offer a Website Blueprint at £295, a paid planning session that gives you a clear recommendation before you commit. The Blueprint fee is credited against any website commissioned within 30 days.
Is this a template or a bespoke build?
Bespoke-coded. Every time. No purchased themes. No page builders. No bloated plugin stacks. You get a hand-coded website built specifically for your commercial objective, and you own the finished code after full payment.
How long does a project take?
Core: 3–4 weeks after content approval. Growth: 4–6 weeks. Demand: 6–8 weeks. Client delays pause the schedule. We don't rush quality, and we don't drag out timelines.
Do you write the content?
Core includes editing and restructuring supplied copy. Growth and Demand include copywriting developed from a recorded customer interview, so the words reflect how your actual customers think and speak.
Is SEO included?
Every build includes a technical SEO foundation: crawlable structure, correct metadata, fast performance, and clean semantic HTML. Continuous SEO is included in LeadBuilt Operate (£299/month), which runs automatically: the agent analyses your data, writes content, improves rankings, and reports back. No separate SEO retainers. No guesswork.
Can you guarantee rankings?
No. We don't make ranking guarantees and recommend avoiding anyone who does. Search is competitive and controlled by algorithms LeadBuilt doesn't own. We build technically sound foundations, improve based on evidence, and report honestly.
What happens after launch?
We recommend LeadBuilt Operate (£299/month). We operate your site: continuous SEO, voice note updates, conversion improvements and analytics. Or LeadBuilt Care (£59/month) for hosting and monitoring. Or take the code and host it yourself. You own it.
Do you use AI?
Yes, as a tool, not a gimmick. It lets us run the SEO, content, reporting and testing continuously, at a fraction of the usual retainer cost, and every change is reviewed by a person before it ships. You are not buying software and you are not managing a dashboard. You are buying the outcome: a site that keeps improving.
What's your background?
Taylor Wheeler has been building websites for UK businesses for over 10 years, from the early days of hand-coded HTML through to modern frameworks and tooling. That experience, combined with efficient internal development systems, means LeadBuilt delivers bespoke websites faster without cutting corners on strategy, copy, or quality.
How are payments structured?
Projects up to £5,000: 50% deposit, 50% before launch. Larger projects: 40% to begin, 30% after content approval, 30% before launch. No work starts without payment. Final payment collected before DNS changes.
Proof
Real projects, verified outcomes
Specific results from real builds, with the evidence behind them.
FOL Design Ltd
A custom interactive quoting tool that turned a 5% conversion rate into 28% — replacing years of developer frustration with a solution that actually works.
Testimonials
What our clients say
“From the initial discussion right through to launching our new website, the service has been excellent. Communication has been first class, and nothing has ever felt like too much trouble. Every small change, idea or recommendation we made was listened to and actioned incredibly quickly, often far faster than we expected. Taylor was also proactive with suggestions and genuinely invested in getting the best possible result for the business, rather than simply building a website and moving on. We are extremely pleased with the finished site and the support we have received throughout.”
Service business owner
, Director · Google review
“Taylor has been great from the first contact. Built our company a website that we'd been crying out for for some time. They understood the requirements exactly, building in all the tools we needed. Can't wait to see the enquiries come in.”
Balustrade manufacturer
, Director · Google review
“Great experience and made the whole process extremely simple for a non-technology person.”
Non-technical business owner
· Google review
“I reached out with very little insight or know-how. I told them what I required and how we run the business, and from such small details they absolutely outdone themselves. Gave what they promised and more. Couldn't recommend them higher. A pleasure to work with.”
Business owner
· Google review
Make the website commercially useful.
Tell us what the business sells, what the current website is failing to do, and what a successful project would change. You'll receive a fixed-scope recommendation within one working day. No obligation.
Takes around three minutes. Response within one working day. £295 credited against any website commissioned within 30 days.